Good design makes life a lot better.
Branding & Squarespace websites for founders and service providers.
Good Design Makes Like a Lot Better.
Squarespace Web Design & Branding for Founders, Service Providers, and Small Businesses.
1:1 design Services
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Branding is at the core of every customer interaction. Whether big or small, each touchpoint should feel meaningful and intentional. I’ll help you create a consistent brand identity that resonates with your audience, builds trust, and enhances your brand’s experience.
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Your website is your brand's first impression—and first impressions matter. With a strategy-backed design and user psychology in mind, I'll create a responsive, easy-to-navigate website that keeps visitors engaged and helps your brand make an impact.
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After we’ve worked together on your brand and website projects, I offer ongoing design consulting to help refine and elevate your site as your business grows. Whether it’s optimizing user experience or exploring new design trends, I’m here to guide you.
Brand Identity Design
how you show up for your people
Branding is one of the most important activities your business can engage in. Every brand is different, and through a holistic design process, together we’ll create a brand that isn’t only stunning but attracts and creates meaningful relationships that last.
Custom Squarespace Designs
Easy to Use Websites
Launch a website that not only looks beautiful but makes your life easier! I take the design process that can be confusing and time-consuming and make it a simple and stress-free process.
Hi! I’m Luciana
My goal is to use design to create emotional bonds between people and brands.
I help business owners who run service-based businesses elevate their brands and build websites that are compelling and connect with their ideal customer.
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I've told people that she got inside my head because when I saw the first draft of my site, it was exactly how I had pictured it. Luciana is extremely talented and takes the time to listen to what you want. She makes suggestions so that your final product does exactly what it is supposed to do for your business. My final website is stunning, and I couldn't be happier!
– Kara Szabo, The Naptown Yogi
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Luciana helped design and build a new website for my nonprofit organization. Overall, I couldn’t have asked for a better experience. From the very beginning, she listened well, was always prompt in responding to questions, and communicated in a way that didn’t require me to be technologically savvy.
- John Meyer, Cottonwood Environmental Law Center
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Luciana was an absolute dream to work with for my website design and branding. She helped me to understand the process and think about design elements and structure from an audience's point of view. She is thoughtful, a very good listener, did her research and went above and beyond with my project. Luciana made sure every detail was completed before I launched my blog. I enjoyed it tremendously. Grazie mille!
- Susan Dufresne, Get Lost in Italy
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I needed help with creating an image and logo for a music and dance festival for our t-shirt under a very tight deadline. I shared with Luciana some ideas, and she intuitively understood us. She created absolutely perfect images that we were able to use for not only the t-shirt but the logo and poster as well, both in print and digital!”
- Marla Guttman, New York Forró Festival
