Lara J. Duff is a San Diego-based psychotherapist and owner of Eudaimonia Therapy. Lara approached me to develop a simple brand identity and website to introduce clients to her specialties and the Eudaimonia philosophy. I was happy to build a brand identity that translates her personality –Lara is a warm and welcoming person with a genuinely positive energy and her new brand reflects just that. Her brand combines soft lavender and golden colors, a romantic typeface, and a minimal mark that is the sun representing one’s inner goodness, our inner divinity – the golden self. The result was a beautiful, personalized brand identity and website that aligns with her level of expertise and professionalism.

Services

• Brand Identity Design

• Website Design

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“Luciana established a framework for my brand logo by first developing my website. I myself am not tech-savvy and needed her to lead the project. By providing my ideas and meeting virtually; this information she used to create a beautiful, functional, creative, original visual presentation of my psychotherapy practice- soft, feminine, minimalistic. The site is designed to attract my target consumer population. The branding logo - the rising sun is symbolic of the process of growth and rebirth, reflective of the process of therapy.

I look at my website and entire logo branding package, and I literally cry. Anyone reading this review has put blood, sweat, and tears into your own business venture. Luciana respects the value of your business and creates an aesthetic -beautiful, unique art. Every single person has the same response when I show them my branding and site; they say it is so beautiful after they say WOW and stare.”

– Lara J Duff, Eudaimonia Therapy LLC