Loving Earth Yoga Cafe

Loving Earth is a vegan-based cafe and yoga studio located in Fort Kochi, India. Run by New Zealand native Bree Mcilroy, Loving Earth needed a brand identity that reflected Bree's vision - promoting cruelty-free living through the art of plant-based foods and yoga classes as a way of life that creates a kinder world. They also support some local organizations that help animals in need of love.

With their beautiful concept in mind and through a brand strategy process, we nailed down the way the brand would connect with its audience and created a set of visuals that complimented and celebrated what made Loving Earth so powerful and unique.

Services

• Brand Strategy

• Brand Identity

• Collateral Design

“When I teamed up with Luciana to have her create the Loving Earth brand it was such a sigh of relief! Not only was she highly professional and lovely to deal with, but she connected to the Loving Earth vision and brought it to life in such a powerful and beautiful manner.

Luciana is an absolute pleasure to work with, every email and communication was answered promptly and all changes were updated perfectly. She is so experienced in her field and offered great feedback and support in helping me build my business as a brand. The logo itself has so much meaning behind it and for Luciana to tap into that and execute it the way she did with her creative style and amazing illustrations sums up how incredibly talented she is.”

– Bree Mcilroy, Loving Earth Yoga Cafe